About American Express and Alpha Bank
Alpha Bank, founded in 1879, is one of the largest banks in Greece. With more than 1000 Branches, Alpha Bank Group is also active in the international banking market, with presence in Cyprus and Southeastern Europe as well as in New York, London and Jersey in the Channel Islands.
In 1995, Alpha Bank became an issuer of one of the world's most prestigious credit cards, American Express® Cards. Since then, Alpha Bank has issued a diverse type of American Express Cards and different co-branding programs designed to satisfy customer requirements:
- Charge Cards:
- The American Express® Gold Card
- The American Express® Card
- Credit Cards:
- BLUE from American Express®
- Bonus Premium American Express®
- Alpha Bank Bonus American Express®
- Wind Bonus American Express®
- Fokas Bonus American Express®
- Dynamic American Express®
- Gold Kalogirou Luxury Card American Express®
- Platinum Kalogirou Luxury Card American Express®
With hundreds of thousands of Cardmembers and the largest network of affiliated merchants in the country, American Express represents a substantial share of the credit card market in Greece, providing its customers with a wide selection of benefits and advantages.
ABOUT AMERICAN EXPRESS
American Express is a leading global payments, network and travel company founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, and business services. Since 1996 American Express has been aggressively pursuing a strategy of opening its merchant network and card product portfolio to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of brand, American Express has gained even broader reach for its network worldwide. American Express has now established nearly 125 partnerships around the world.
History of American Express (150+ Years of Reinvention and Customer Service)
The story of American Express is a fascinating one, filled with interesting and sometimes quirky characters who -through a combination of brains, perseverance and luck- shaped the company's development during the past century and a half. The express company that forwarded freight and valuables evolved into a company that created and sold financial products like money orders and travelers cheques. Following an era of international expansion, the company became an entity perhaps best known for its charge card. Today, American Express is a global payments company. The attributes that today are the hallmarks of the American Express brand - trust, integrity, security, quality, customer service - all have their roots in this compelling story. In this history, as well, are the genesis and development of the company's aspiration to become the world's most respected service brand.
